Merchant Subscription Terms — seelect for Sellers
Effective date: July 17, 2026
These Merchant Subscription Terms ("Terms") govern your subscription to seelect for Sellers ("the Service") — the AR "Try it on" tool you add to your online store. They are a binding agreement between you, the merchant ("you", "your"), and Igor Boliaev IE (Individual Entrepreneur, Republic of Armenia) ("seelect", "we", "us"). By starting a trial, subscribing, or using the Service you accept these Terms, our Privacy Policy, and our Refund & Cancellation Policy. If you don't agree, don't use the Service.
These Terms cover the paid business Service for sellers. They are separate from the consumer app terms that govern shoppers who use the seelect iOS app.
1. What the Service is
seelect for Sellers lets you add a "Try it on" button to your product pages. Your shoppers see your exact nail-polish shade rendered on their own nails through an iOS App Clip (no app install) and return to your store to buy. The Service includes a hosted try-on link/snippet for your storefront, a seller dashboard, and usage analytics, as offered on your plan.
2. Eligibility & account
The Service is offered to businesses, not consumers. You confirm that you are using it for business purposes, that you are authorised to bind your business, and that the information you give us (business name, contact email, store URL) is accurate and kept up to date. You are responsible for activity under your account and for keeping your credentials secure.
3. Free trial
We may offer a 14-day free trial with no payment card required. During the trial you have access to the Service as described on your plan. If you don't subscribe before the trial ends, try-on access may be paused (see Section 9). The trial exists so you can evaluate the Service before paying — see the Refund & Cancellation Policy.
4. Subscription, billing & payment processor
The Service is a recurring subscription billed in advance for each billing period (monthly at launch; other periods may be offered later).
Payments are processed by Paddle.com Market Limited and its affiliates ("Paddle"), our authorised reseller and Merchant of Record. When you subscribe, your purchase is made from Paddle, and Paddle issues your invoice, collects payment, and handles applicable taxes (VAT/sales tax). Paddle's Checkout Buyer Terms also apply to your purchase. You authorise Paddle to charge your payment method automatically at the start of each billing period until you cancel. Prices are shown at checkout and may be exclusive of tax, which is added as required by law.
5. Price changes
We may change subscription prices. Any change applies from your next billing period, and we'll give you reasonable advance notice (by email and/or in the dashboard). If you don't accept a new price, you may cancel before it takes effect; continued use after the change takes effect means you accept the new price.
6. Cancellation
You may cancel at any time from the dashboard or via the Paddle customer portal / management link in your account. Cancellation stops future renewals. Your access continues until the end of the billing period you've already paid for, after which it ends. We do not refund the remainder of a paid period — see the Refund & Cancellation Policy.
7. Acceptable use
You agree not to: use the Service unlawfully or to infringe others' rights; misrepresent the try-on as an exact reproduction of a physical product; resell, sublicense, or provide the Service to third parties as your own; reverse-engineer or interfere with the Service or the systems it relies on; or use it in a way that could damage, disable, or overload the Service. You are responsible for your storefront, your product data, and your compliance with the platforms you sell on (e.g. Shopify) and with applicable consumer-protection and advertising law.
8. Try-on accuracy disclaimer
The AR overlay is a visual simulation for preview purposes only. On-screen colour, finish, length, shape, and fit are approximate and will differ from the real product due to lighting, the shopper's screen, camera, and tracking conditions. You must not present the try-on to your shoppers as an exact or guaranteed representation of any physical product, and you are responsible for your own product descriptions, colour claims, and returns handling with your customers.
9. Availability, suspension & the "temporarily unavailable" state
We aim to keep the Service available but do not guarantee uninterrupted or error-free operation, and we may perform maintenance.
If your subscription lapses (trial ends without a subscription, payment fails after our retry/grace window, or you cancel and the paid period ends), the "Try it on" button on your storefront keeps working and still launches, but the try-on may display a "temporarily unavailable" screen instead of the AR experience until you resubscribe. Your storefront is never broken by us; only the try-on feature is gated. We may also suspend the Service for non-payment or for a breach of these Terms.
10. Intellectual property
seelect, its name, logo, software, and all related intellectual property are owned by Igor Boliaev IE and protected by law. We grant you a limited, non-exclusive, non-transferable, revocable right to use the Service and to display the "Try it on" button and its branding on your storefront during your subscription. You keep all rights to your own brand, product data, and store content; you grant us the limited licence needed to operate the Service and render your shades in the try-on.
11. Warranty disclaimer
THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE", WITHOUT WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT, TO THE MAXIMUM EXTENT PERMITTED BY LAW. We do not warrant that the Service will be uninterrupted, error-free, or that try-on results, analytics, or conversion outcomes will meet your expectations.
12. Limitation of liability
TO THE MAXIMUM EXTENT PERMITTED BY LAW, Igor Boliaev IE AND ITS AFFILIATES WILL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, OR FOR LOST PROFITS, REVENUE, OR DATA, ARISING FROM YOUR USE OF (OR INABILITY TO USE) THE SERVICE. Our total aggregate liability for any claim relating to the Service will not exceed the amount you paid us for the Service in the three (3) months before the event giving rise to the claim. Nothing in these Terms limits liability that cannot be limited under applicable law.
13. Term & changes
These Terms apply while you use the Service. We may update them; for material changes we'll revise the "Effective date" and notify you by email and/or in the dashboard. Continued use after changes take effect means you accept them. Sections 8, 10, 11, 12, and 15 survive termination.
14. Third-party services
The Service relies on third-party providers, including Paddle (payments / Merchant of Record), our hosting and database providers, and Apple's App Clip platform. We are not responsible for the availability, content, or policies of third-party services, which process data under their own terms.
15. Governing law
These Terms are governed by the laws of the Republic of Armenia, without regard to conflict-of-law rules. The courts of the Republic of Armenia have exclusive jurisdiction over disputes arising from them.
16. Contact
hello@seelect.io — Igor Boliaev IE (Individual Entrepreneur, Republic of Armenia). For billing or payment questions you may also contact Paddle via paddle.net.